Page Title and Slug

• Begin with focus keyword
• Use supporting keywords to avoid duplicates. Eg Laboratory
• URL length needs to be not more than 50 characters

Product Short Description

• Begin with focus keyword
• Focus keyword at least 3 times
• Well written and informational
• Contain inbound and outbound links
• Minimum 300 words (we can’t really do this right now)

Main Body

• Focus keyword at least 3 times
• Well written and informational
• Contain all product alternatives, accessories and options

Picture

• Picture name needs to be the focus keyword
• Picture alt-text needs to be focus keyword
• Picture needs to compressed 600×600 format (use our template) – This is an update as 400×400 didn’t work out well for low res images taken from our suppliers websites

Meta Description

• Meta Title Length (follow Yoast)
• Meta Title needs to Start with Keyword
• Use supporting keywords to avoid duplicates. Eg Laboratory
• Meta description length (follow Yoast)
• Keyword in Meta summary to appear twice

Product Tags

• No limit here. Add as many keywords as possible

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